Visit Santa Barbara

Destination Marketing Organization (DMO)

Visit Santa Barbara is the official destination marketing organization for Santa Barbara, California. Nestled between the Pacific Ocean and the Santa Ynez Mountains, Santa Barbara is renowned for its Mediterranean climate, stunning beaches, and vibrant cultural scene. Visit Santa Barbara plays a pivotal role in promoting the city as a premier travel destination, offering a wealth of resources for tourists and travel professionals alike. The organization provides information on everything from accommodations and dining to local events and outdoor activities, helping visitors plan the perfect getaway in this coastal paradise.

American Riviera

A key aspect of Visit Santa Barbara’s mission is to highlight the region’s rich cultural and historical heritage. Santa Barbara is often referred to as the “American Riviera” due to its Spanish colonial architecture, world-class arts scene, and deep historical roots.

The organization showcases the city’s cultural attractions. These include the historic Old Mission Santa Barbara, the Santa Barbara Museum of Art, and vibrant performing arts venues.

By promoting these cultural landmarks and events, Visit Santa Barbara encourages visitors to explore the city. They aim to help visitors appreciate Santa Barbara’s unique blend of history and contemporary art.

Outdoor Adventure

In addition to cultural promotion, Visit Santa Barbara focuses on the region’s natural beauty and outdoor recreation opportunities. The city’s pristine beaches, scenic hiking trails, and nearby Channel Islands make it an ideal destination for nature enthusiasts and adventure seekers. The organization highlights activities such as kayaking, surfing, whale watching, and wine tasting in the nearby Santa Ynez Valley. The DMO employs strategic marketing campaigns and partners with local businesses. Their comprehensive website aims to attract a diverse range of travelers, from families to solo adventurers. These efforts also contribute to the local economy by boosting tourism.

Travel Agents and Tour Operators

We work with travel agents, tour operators, and international travel wholesalers to help ensure visitors have the best possible experience here. Contact us for extensive information, advice, assistance in creating itineraries, and promotional collateral.

Visit Santa Barbara
500 E. Montecito Street
Santa Barbara, CA 93103
Phone: 805-966-9222 | Toll Free: 800-676-1266 | Fax: 805-966-1728
FilmSantaBarbara.com