Visit Santa Ynez Valley (VisitSYV) is a not-for-profit, membership-based destination marketing organization (DMO) promoting the entire Santa Ynez Valley as a year-round tourism destination. VisitSYV encourages responsible and sustainable tourism that retains the Valley’s rural, small-town character and unique sense of place in the six communities that it represents: Ballard, Buellton, Los Alamos, Los Olivos, Santa Ynez and Solvang.